The Word of God Holistic Wellness Institute

You’ve published blogs. You’ve added keywords. You’ve waited. And Google keeps sending you a trickle of visitors that wouldn’t fill a small conference room, while your competitor’s website — which looks half as good as yours — is pulling thousands of visits every single month.

Here’s the truth nobody tells you: SEO isn’t broken. Your implementation is.

Most websites have the same 9 fixable problems sitting quietly underneath the surface, quietly bleeding organic traffic day after day. These aren’t complicated technical overhauls. They’re targeted, specific corrections that compound fast — and when you apply all 9 together, doubling your organic traffic in 90 days is not a stretch. It’s what happens.

At The Marketing Mavericks, these are the exact Search Engine Optimisation Services fixes we run on every new client website before touching anything else. The results speak for themselves.

By the end of this article, you’ll know exactly which fixes have the highest impact, why they work, and the order to do them in. No fluff. No generic advice. Just the stuff that actually moves rankings.

Fix 1: You’re Targeting Keywords Nobody Is Actually Searching For

This is the most common traffic killer — and the most invisible one.

You pick a keyword that sounds relevant. You write a 1,500-word article around it. You wait three months. Nothing. Not because the article is bad, but because 11 people a month search for that phrase. You’re ranking #1 for silence.

The fix is brutal in its simplicity: validate search volume before you write a single word.

Use Google Search Console to find keywords your site is already ranking for on pages 2 and 3. These are your fastest wins. You’re already in Google’s index for these terms — a few targeted optimisations and you’re on page 1, where 95% of all clicks happen.

For new content, target keywords with 500 to 5,000 monthly searches. Anything below 300 is a gamble. Anything above 10,000 is a war you’ll lose without a domain authority score above 50.

One small business that came to The Marketing Mavericks had 43 published blogs. Thirty-one of them were targeting keywords with fewer than 100 monthly searches. Three content revisions later, targeting validated mid-volume keywords, their organic traffic went from 1,200 to 3,800 visits per month in 11 weeks. Same website. Different keyword strategy.

Fix 2: Your Title Tags Are Invisible — Even When You Rank

Here’s something that will change how you think about SEO permanently.

Ranking on page 1 is not the goal. Getting clicked is the goal.

Your title tag is your ad headline in Google’s search results. If it doesn’t make someone stop scrolling and choose your result over the 9 others on the page, the ranking means nothing. A page ranking #4 with a compelling title will out-click a page ranking #2 with a boring one — consistently.

The formula for a title tag that earns clicks:

Primary keyword + specific outcome or curiosity trigger + 55–60 characters total.

Bad title: “SEO Tips for Small Businesses” Good title: “9 SEO Fixes That Double Organic Traffic in 90 Days”

The second one has a number (specificity triggers trust), a concrete outcome (double traffic), and a timeline (90 days creates believability). It answers the reader’s unspoken question: “Will this actually work for me, and how long will it take?”

Go into Google Search Console right now. Sort your pages by impressions, not clicks. Find every page with over 500 impressions but a click-through rate below 3%. Those pages are ranking but invisible. Rewrite their title tags using this formula. This single fix has moved traffic numbers by 40% for sites without changing a single word of body content.

Fix 3: Your Pages Are Loading in 4 Seconds. Google Noticed.

Page speed is not a nice-to-have. It’s a ranking signal — and it’s a brutal one.

Google’s Core Web Vitals measure how fast your page loads, how stable the layout is while loading, and how quickly it responds to interaction. A page that fails these metrics gets quietly deprioritised in rankings, regardless of how good the content is.

Run your website through Google PageSpeed Insights right now. If your mobile score is below 70, you have a problem that’s costing you rankings daily.

The three fixes that move the needle fastest:

Compress every image on your site. Most websites are carrying images that are 3–5x larger than they need to be. A tool like Squoosh or ShortPixel can cut image sizes by 70% with zero visible quality loss.

Remove unused plugins and scripts. Every plugin that loads on your page adds weight. If you’re on WordPress and you have 22 plugins active, half of them are probably doing nothing except slowing your site down.

Switch to a faster hosting provider. Shared hosting plans from budget providers often have server response times above 800ms. A good managed WordPress host brings that below 200ms. That difference alone can move your Core Web Vitals score from failing to passing.

Fix 4: You Have No Internal Links — So Google Can’t Map Your Site

Picture your website as a city. Your pages are buildings. Internal links are the roads.

If Google’s crawl bots land on your homepage and can’t find roads to your other pages, those pages stay invisible in search results — no matter how good they are. Internal linking is how you tell Google which pages are important, how they relate to each other, and how deep your expertise goes on a topic.

Most websites have an internal linking problem that looks like this: the homepage links to 5–6 main pages, and everything else is floating. Blog posts link to nothing. Service pages reference nothing. It’s an island of content with no connective tissue.

The fix is methodical. For every piece of content you publish, add a minimum of 3 internal links to related pages on your site. And go back to your top 10 traffic pages and add internal links from them to pages you want to rank higher.

This is one of the few SEO fixes that costs nothing, takes under an hour per page, and can show ranking improvements within 2 to 3 weeks as Google re-crawls your updated site structure.

Fix 5: Your Content Is Answering the Question — But Not the Right One

You can rank for a keyword and still have terrible bounce rates. Here’s why.

Every keyword has a search intent: what the person actually wants when they type that phrase. There are four types of intent: informational (they want to learn), navigational (they want to find a specific site), commercial (they’re comparing options), and transactional (they’re ready to buy).

If your content doesn’t match the intent behind the keyword, Google will either not rank it, or rank it briefly and then drop it when user behaviour signals show people are leaving immediately.

A keyword like “best SEO tools” has commercial intent. The person wants a comparison. If you write an informational article about what SEO tools are, you’ll rank temporarily and then fall off a cliff because every user bounces within 30 seconds.

Before writing any piece of content, search the keyword yourself. Look at the top 5 results. What format are they in? What does the content cover? That’s Google showing you exactly what searchers want. Your job is to do it better — not differently.

Fix 6: You’re Ignoring the Pages Already on Page 2

This is the single fastest traffic fix most websites never use.

Page 2 of Google is the graveyard. Less than 1% of searchers go there. But the pages sitting on page 2 are already indexed, already trusted, and already relevant in Google’s eyes. They just need a push.

Go into Google Search Console. Go to Performance. Filter by position: show only pages ranking between position 8 and 20. These are your page 2 and low-page-1 pages.

Now, for each of these pages:

Update the content. Add 300 to 500 words of new information, a new section, a recent statistic, or an expanded explanation of a sub-topic. Google rewards freshness.

Add internal links from your higher-authority pages pointing to these underperforming ones.

Improve the title tag and meta description using the formula from Fix 2.

This process, applied to just 10 pages, has generated traffic increases of 60 to 80% for sites within 45 days. You’re not building from scratch. You’re accelerating what’s already moving.